HOW TO WRITE QUICKER SALES FOLLOW-UPS IN GMAIL

Writing a follow-up email is like doing the ironing; everybody hates having to do it and nobody notices when you have, but if you don’t, you’ll end up looking stupid. Having overheard our sales team complaining about the amount of time they have to spend on writing these things, I decided to see if there was […]Read More

A REVOLUTION IN TARGETING B2B PROSPECTS

Our new eBook talks about why all of us should strive to become the ‘world’s local butcher’. Not an immediately obvious analogy but it’s a good excuse for some meaty imagery. More importantly, it’s an idea that’s relevant to anyone who is trying to target their current market with greater precision, enlarge their market by […]Read More

SEVEN REASONS TO CHOOSE OUTBOUND MARKETING OVER INBOUND

Inbound marketing is an area of B2B marketing that technology vendors have been pushing relentlessly over the past few years in an aim to win the budgets of the CMO. But just because prospects can now search the internet for answers without contacting a sales rep (with research from various places showing that most of the […]Read More

FOUR EASY WAYS TO IMPROVE YOUR MARKETING AUTOMATION RESULTS

Marketing automation platforms can be highly effective if used correctly. Here are four easy ways to make sure you’re doing just that. Make sure you’re capturing the right information on forms Websites running marketing automation tools will typically have some kind of lead capture form on their site. The more advanced operations will have some […]Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More