WHAT WAS THAT ABOUT ‘REALISING THE POTENTIAL OF CIVILISATION’, TOM?

The man with the data-driven plan and all round captain of our ship Tom Gatten recently took to the digital airwaves as part of Steve Chenoweth of SQmedia’s regular podcast, The Predictive Marketer.  They discussed, among other things: Our unique application of ‘Full-Stack Data Science’ How one of our clients doubled their average deal size in the UK […]Read More

MOST ADVICE ABOUT PROSPECTING EMAILS IS RUBBISH

If you Google ‘email prospecting tips’, this is the sum total of the advice you get from the first page of Google: Be timely Follow-up Be personal Test test test Be persistent Personalise it Don’t be pushy Break the rules Give them value Include your name Don’t sound salesy Ask them a question Avoid using […]Read More

THE POSITIVES OF RECORDING YOUR NEGATIVES

Don’t fancy reading all this text? Get the video version. What does this mean? For a quick explanation of what recording your negatives means, you need only consult your email marketing system. Pretty much all of them record open rates, clickthroughs and engagements, and necessarily that means capturing those moments when people don’t open, click […]Read More