THE BREXIT BOOST FOR FX FIRMS

B2B FX firms do best in markets exposed to exotic, frequently-fluctuating currencies. Sterling just became one of those, at least for the short-term.

For the time being, any SME trading outside the UK will be worried about the currency exposure risk of the cost of goods they’re buying and selling […]Read More

MARTECH MAKES POP THE FUTURE

I went to a conference last week where accountancy software guys from Xero and Sage were talking about how most accountancy practices are doomed because software is eating their work. It was argued that most are simply in denial, hoping they’ll sell their companies for 3x revenue and then retire before the shit hits the […]Read More

WHY GROWTHINTEL’S PRICING IS AN INVERSION OF TRADITIONAL ECONOMICS

At GrowthIntel, the better our service is, the less of it we provide to our clients and the more our clients are pleased. This is very unusual. In the classical economics of supply and demand curves, volume scales with value. If you want more potatoes, you’ll be able to feed yourself for longer but you […]Read More

THE POSITIVES OF RECORDING YOUR NEGATIVES

Don’t fancy reading all this text? Get the video version. What does this mean? For a quick explanation of what recording your negatives means, you need only consult your email marketing system. Pretty much all of them record open rates, clickthroughs and engagements, and necessarily that means capturing those moments when people don’t open, click […]Read More

SEVEN REASONS TO CHOOSE OUTBOUND MARKETING OVER INBOUND

Inbound marketing is an area of B2B marketing that technology vendors have been pushing relentlessly over the past few years in an aim to win the budgets of the CMO. But just because prospects can now search the internet for answers without contacting a sales rep (with research from various places showing that most of the […]Read More

FOUR EASY WAYS TO IMPROVE YOUR MARKETING AUTOMATION RESULTS

Marketing automation platforms can be highly effective if used correctly. Here are four easy ways to make sure you’re doing just that. Make sure you’re capturing the right information on forms Websites running marketing automation tools will typically have some kind of lead capture form on their site. The more advanced operations will have some […]Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More

THREE WAYS TO MARKET WITH MILITARY PRECISION

We’ve just published our latest eBook. It’s about submarines, algorithms and how to scale outbound marketing without compromising on the quality of your leads. As a result, it’s great news for both B2B marketers and their sales teams. Cheat at Battleships: Three Ways to Market With Military Precision Inside: Interesting references to naval sonar and our CTO and co-founder, Prash Majmudar […]Read More