THE STATE OF TELEMARKETING

Telemarketing, inside sales, business development… Whatever you may call it, outbound calling to generate sales appointments is difficult, time-consuming and often highly inefficient […]Read More

CURE YOUR DATA HANGOVER

The system for classifying UK companies – SIC codes – has been in existence since the late 1940s. It’s the same age as the President of the United States and as outdated as most of his opinions […]Read More

GUESS WHO

What does a great prospect look like? Accurately identifying prospects that will go on to become good customers is one of the toughest challenges facing B2B marketers […]Read More

WHICH MARKETING TECHNOLOGY IS RIGHT FOR YOU?

The marketing technology landscape is constantly evolving. 2016, for example, has very much been the year of predictive marketing, with new vendors appearing on an almost weekly basis. But some predictive marketing solutions are more predictive than others […]Read More

THE DATA REVOLUTION

TechCrunch recently published some research on ‘The Data Revolution’ that attempts to understand the ‘datafication’ of Europe’s economy. The research, conducted by European Tech VC Serena Capital, involved the analysis of 3,000 funding rounds from tech companies in the EU over the past two years. From this data, they identified 130 ‘European Data Champions’, including GrowthIntel […]Read More

THE FUTURE OF ACCOUNT BASED MARKETING

B2B Marketing recently published an article on the future of account based marketing. The article was based on interviews conducted with Ricky Abbot from Pulse, Momentum ABM’s Robert Hollier, and GrowthIntel’s very own Tommy Powell.

Here’s Tommy’s interview in full […]Read More