THE GROWTHINTEL BLOG


NEWS AND VIEWS ON PREDICTIVE MARKETING




Our thoughts on predictive marketing and other technologies for outbound marketers.



RECENT BLOG POSTS

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More

THREE WAYS TO MARKET WITH MILITARY PRECISION

We’ve just published our latest eBook. It’s about submarines, algorithms and how to scale outbound marketing without compromising on the quality of your leads. As a result, it’s great news for both B2B marketers and their sales teams. Cheat at Battleships: Three Ways to Market With Military Precision Inside: Interesting references to naval sonar and our CTO and co-founder, Prash Majmudar […]Read More

DATA PIPELINES WITH LUIGI, PART 2

In our previous post, we showed how Luigi helps you to build a simple task dependency graph by providing two simple abstractions: a Task class and an output class. We gave the example of having a regularly updated count of all the companies in the UK. Having a count of all the companies in the […]Read More

DATA PIPELINES WITH LUIGI, PART 1

This introduction to Luigi was originally presented as a talk at PyData London 2015. Feel free to check out the slides! At Growth Intelligence, we use predictive modeling to help generate high quality leads for our customers. We’re essentially helping them answer this question: where should I focus my outbound sales and marketing efforts to […]Read More

UK GENERAL ELECTION 2015: WHAT DOES IT MEAN FOR INTERNATIONAL LOGISTICS?

The UK is all set to vote on 7th May 2015. Over the past few weeks, both the Conservatives and the Labour parties have made some big promises to woo the electorate. The majority of these promises have been around the topics of income tax, immigration policies, usage of benefits, strengthening the NHS and membership […]Read More