THE GROWTHINTEL BLOG


NEWS AND VIEWS ON PREDICTIVE MARKETING




Our thoughts on predictive marketing and other technologies for outbound marketers.



RECENT BLOG POSTS

FOUR EASY WAYS TO IMPROVE YOUR MARKETING AUTOMATION RESULTS

Marketing automation platforms can be highly effective if used correctly. Here are four easy ways to make sure you’re doing just that. Make sure you’re capturing the right information on forms Websites running marketing automation tools will typically have some kind of lead capture form on their site. The more advanced operations will have some […]Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More

THREE WAYS TO MARKET WITH MILITARY PRECISION

We’ve just published our latest eBook. It’s about submarines, algorithms and how to scale outbound marketing without compromising on the quality of your leads. As a result, it’s great news for both B2B marketers and their sales teams. Cheat at Battleships: Three Ways to Market With Military Precision Inside: Interesting references to naval sonar and our CTO and co-founder, Prash Majmudar […]Read More

DATA PIPELINES WITH LUIGI, PART 2

In our previous post, we showed how Luigi helps you to build a simple task dependency graph by providing two simple abstractions: a Task class and an output class. We gave the example of having a regularly updated count of all the companies in the UK. Having a count of all the companies in the […]Read More

DATA PIPELINES WITH LUIGI, PART 1

This introduction to Luigi was originally presented as a talk at PyData London 2015. Feel free to check out the slides! At Growth Intelligence, we use predictive modeling to help generate high quality leads for our customers. We’re essentially helping them answer this question: where should I focus my outbound sales and marketing efforts to […]Read More