A BUYERS GUIDE TO


PREDICTIVE MARKETING SOFTWARE




Clear up the confusion and demystify terminology around predictive marketing.



The market for predictive software is set to reach $5.2 billion by 2018, but the landscape is tricky to navigate.

The purpose of this guide is to:
• Clear up confusion and demystify terminology
• Provide definitions and use cases for specific types of application
• Focus on the predictive marketing technologies concerned with directly generating opportunities for your business

The guide also contains a handy decision tree to help you decide which category of predictive marketing software is right for you.





B2B MARKETER'S GUIDE TO TARGETING

How to find lots of new prospects that look just like your best customers.

TELEMARKETING KPIs, REMUNERATION & RETENTION

How to keep your telemarketers engaged, productive and more likely to stick around.

THE BIGGEST PROBLEM WITH OUTBOUND MARKETING

Why the old methods of generating new business are wasting your time.