A BUYER’S GUIDE TO

PREDICTIVE MARKETING SOFTWARE



The market for predictive software is set to reach $5.2 billion by 2018, but the landscape is tricky to navigate.

The purpose of this guide is to:
• Clear up confusion and demystify terminology
• Provide definitions and use cases for specific types of application
• Focus on the predictive marketing technologies concerned with directly generating opportunities for your business

The guide also contains a handy decision tree to help you decide which category of predictive marketing software is right for you.