The system for classifying UK companies – SIC codes – has been in existence since the late 1940s. It’s the same age as the President of the United States and as outdated as most of his opinions […]Read More
The marketing technology landscape is constantly evolving. 2016, for example, has very much been the year of predictive marketing, with new vendors appearing on an almost weekly basis. But some predictive marketing solutions are more predictive than others […]Read More
TechCrunch recently published some research on ‘The Data Revolution’ that attempts to understand the ‘datafication’ of Europe’s economy. The research, conducted by European Tech VC Serena Capital, involved the analysis of 3,000 funding rounds from tech companies in the EU over the past two years. From this data, they identified 130 ‘European Data Champions’, including GrowthIntel […]Read More
B2B Marketing recently published an article on the future of account based marketing. The article was based on interviews conducted with Ricky Abbot from Pulse, Momentum ABM’s Robert Hollier, and GrowthIntel’s very own Tommy Powell.
Here’s Tommy’s interview in full […]Read More
Predictive marketing. It’s a subject you’ve probably heard a lot about over the last few months – particularly from the team here at GrowthIntel.
It’s rapidly growing into an industry that’s set to be worth more than five billion dollars by 2018, yet there’s still a great deal of confusion about what predictive marketing actually is […]Read More
Say you want to search for something online – maybe some New Balance trainers, which, if you’re our CTO, is highly likely. You don’t know all the names of the different styles and aren’t overly fussy about where they come from, but you want size tens, in blue. You’d probably start with Google and your text might say something like, New Balance blue size 10 […]Read More