EBOOKS & REPORTS
MARKETING KNOWLEDGE AT YOUR FINGERTIPS
A BUYER’S GUIDE TO
PREDICTIVE MARKETING SOFTWARE
The market for predictive software is set to reach $5.2 billion by 2018, but the landscape is tricky to navigate.
The purpose of this guide is to:
• Clear up confusion and demystify terminology
• Provide definitions and use cases for specific types of application
• Focus on the predictive marketing technologies concerned with directly generating opportunities for your business
THE B2B MARKETER’S
GUIDE TO TARGETING
Every CMO knows what their best customers look like. The question is, how do you find lots of new prospects that look just like them?
This process necessarily involves some sort of search:
• At the most basic level, you’re searching for companies first
• Once you’ve found them, you need to know which roles to target within those companies
The two halves of this ebook tackle each of these searches in turn.
YOU HAD ME AT
The lack of accurate, up-to-date and detailed company information is a huge problem and a cause of terrible sales and marketing conversion rates.
This ebook will explain:
• Why finding the right prospects at the right time has been so difficult
• Why well-researched calls can come across as cold and annoying
• And how you can cut through the noise and immediately start targeting your best prospects
THE BIGGEST PROBLEM WITH OUTBOUND MARKETING
AND HOW TO FIX IT
Outbound marketing may have fallen out of fashion over the last few years, but it’s still the best way to proactively grow at a rate you can predict and maintain – you just need to be smart about who you target.
This ebook will explain:
• Why the old methods of targeting prospects are wasting your time
• What’s causing the problem
• How we believe we’ve solved it (or at least made it a whole lot better)
YOUR 20TH CENTURY DATA HANGOVER
AND THE CURE
At the moment your leads aren’t converting often enough.
This is because:
• They’re based on the outdated SIC classification system
• You employ lead scoring, which can be too subjective
• You risk treating all sweet-spot targets the same
If any of this sounds familiar, you’ll feel better having read our report.
THE SALES FUNNEL
Want to know how to find and target all of your prospects?
Inside this ebook, you’ll discover:
• How new technology is changing the B2B targeting landscape
• What new tools are on offer and the differences between them
• What we mean by ‘the world’s local butcher’ and why it’s a useful concept for B2B marketers
Discover three ways to market with military precision.
This ebook explains:
• How to combine the precision of account-based marketing with the scale of outbound
• How to improve your conversion rates by up to 300%
• And how we use data science and machine learning to bring certainty and success to sales and marketing
IN PLAIN SIGHT
Four insights your competitors know nothing about…
Inside this report:
• Does the year in which a company was founded affect the likelihood of them becoming a customer?
• How precious metals have been outperforming the automotive sector, and why that matters
• The quirky but materially important ways we listen to your prospects and interpret their buying signals.