EBOOKS & REPORTS


MARKETING KNOWLEDGE AT YOUR FINGERTIPS




Outbound marketing strategies and tips from the experts.



THE RISE OF
MACHINE LEARNING

A crash course in artificial intelligence and machine learning for B2B marketers.

This ebook covers:
• The basics of AI and machine learning
• The growing importance of machine learning in B2B marketing
• How it can be used to discover the businesses most likely to buy from you


BETTER TARGETING FOR
TELEMARKETING

You’re losing money every time your telemarketing agents call somebody that doesn’t want to buy from them.

This ebook will explain:
• Why you could be wasting 97.6% of your time
• The root of telemarketing’s targeting problem
• A better way to classify companies; and
• A smarter way to go to market


KPIs, REMUNERATION & RETENTION
FOR B2B TELEMARKETERS

What can businesses do to keep their telemarketing agents engaged, productive and more likely to stick around?

This ebook provides guidance on:
• Which KPIs to track
• The best way to structure a bonus plan
• How to retain your best agents

It also lists the questions you should ask when selecting a telemarketing agency.


A BUYER’S GUIDE TO
PREDICTIVE MARKETING SOFTWARE

The market for predictive software is set to reach $5.2 billion by 2018, but the landscape is tricky to navigate.

The purpose of this guide is to:
• Clear up confusion and demystify terminology
• Provide definitions and use cases for specific types of application
• Focus on the predictive marketing technologies concerned with directly generating opportunities for your business


THE B2B MARKETER’S
GUIDE TO TARGETING

Every CMO knows what their best customers look like. The question is, how do you find lots of new prospects that look just like them?

This process necessarily involves some sort of search:
• At the most basic level, you’re searching for companies first
• Once you’ve found them, you need to know which roles to target within those companies

The two halves of this ebook tackle each of these searches in turn.


YOU HAD ME AT
“HELLO”

The lack of accurate, up-to-date and detailed company information is a huge problem and a cause of terrible sales and marketing conversion rates.

This ebook will explain:
• Why finding the right prospects at the right time has been so difficult
• Why well-researched calls can come across as cold and annoying
• And how you can cut through the noise and immediately start targeting your best prospects


THE BIGGEST PROBLEM WITH OUTBOUND MARKETING
AND HOW TO FIX IT

Outbound marketing may have fallen out of fashion over the last few years, but it’s still the best way to proactively grow at a rate you can predict and maintain – you just need to be smart about who you target.

This ebook will explain:
• Why the old methods of targeting prospects are wasting your time
• What’s causing the problem
• How we believe we’ve solved it (or at least made it a whole lot better)

YOUR 20TH CENTURY DATA HANGOVER
AND THE CURE

At the moment your leads aren’t converting often enough.

This is because:
• They’re based on the outdated SIC classification system
• You employ lead scoring, which can be too subjective
• You risk treating all sweet-spot targets the same

If any of this sounds familiar, you’ll feel better having read our report.

MARKETING BEYOND
THE SALES FUNNEL

Want to know how to find and target all of your prospects?

Inside this ebook, you’ll discover:
• How new technology is changing the B2B targeting landscape
• What new tools are on offer and the differences between them
• What we mean by ‘the world’s local butcher’ and why it’s a useful concept for B2B marketers

CHEAT AT
BATTLESHIPS

Discover three ways to market with military precision.

This ebook will explain:
• How to combine the precision of account-based marketing with the scale of outbound
• How to improve your conversion rates by up to 300%
• And how we use data science and machine learning to bring certainty and success to sales and marketing