Following our CEO Tom’s extremely well-received talk on machine learning at B2B Ignite, we decided to turn the content into a free ebook – ‘The Rise of Machine Learning’.
The ebook delivers a crash course in artificial intelligence and machine learning for B2B marketers.
• The basics of AI and machine learning: Models, parameters, learning algorithms, decision trees and random forests
• The growing importance of machine learning in B2B marketing; and
• How it can be used to discover the businesses most likely to buy from you
It won’t turn you into an instant data scientist, but it will kick-start your understanding of what will become a crucial discipline for tomorrow’s marketing leaders.