EBOOKS & REPORTS
THE RISE OF
Know your decision trees from your random forests with this crash course in AI and machine learning for B2B marketers.
BETTER TARGETING FOR TELEMARKETING
You’re losing money every time your telemarketing agents call someone who doesn’t want to buy from them. Learn how to mimimise these wasted calls.
A BUYER’S GUIDE TO PREDICTIVE MARKETING SOFTWARE
Predictive marketing demystified! Clear up the confusion and learn how to decide which type of predictive solution is right for your business.
THE B2B MARKETER’S GUIDE TO TARGETING
How to find the right people at the right companies and engage them in a meaningful way – in partnership with Inbox Insight.
THE BIGGEST PROBLEM
WITH OUTBOUND MARKETING
Why the old methods of generating new business are wasting your time, what’s causing the problem, and how to solve it.
YOUR 20TH CENTURY
Your leads aren’t converting often enough. Why is this, and what can you do about it?
YOU HAD ME AT
The lack of accurate, up-to-date info about the companies in an economy is a huge problem. Discover how to solve it.
THE SALES FUNNEL
Learn how new technology is changing the B2B targeting landscape.
The quirky but materially important ways in which we listen to your prospects and interpret their buying signals.
Discover how to market with military precision.
THE STATE OF TELEMARKETING 2017
Four telemarketing experts discuss the state of telemarketing in 2017 and share their tips for a successful telemarketing strategy.
• The telemarketing tech stack
• Data sources and segmentation
• Agent KPIs, remuneration and retention