THE RISE OF


MACHINE LEARNING




A crash course in artificial intelligence and machine learning for B2B marketers.



The B2B AI revolution is not just coming, it’s already here – and marketing is leading the way.

This ebook delivers a crash course in artificial intelligence and machine learning for B2B marketers.

It covers:
• The basics of AI and machine learning: Models, parameters, learning algorithms, decision trees and random forests
• The growing importance of machine learning in B2B marketing; and
• How it can be used to discover the businesses most likely to buy from you





BUYERS GUIDE TO PREDICTIVE MARKETING

Decide which type of predictive marketing solution is right for your business.

TELEMARKETING KPIs, REMUNERATION & RETENTION

How to keep your telemarketers engaged, productive and more likely to stick around.

B2B MARKETER'S GUIDE TO TARGETING

How to find lots of new prospects that look just like your best customers.