CURE YOUR DATA HANGOVER

The system for classifying UK companies – SIC codes – has been in existence since the late 1940s. It’s the same age as the President of the United States and as outdated as most of his opinions […]Read More

YOUR NEW MARKETING TOOLKIT

‘Content is King’ was an oft-repeated marketing mantra a few years ago, and – to a certain extent – it’s still true […]Read More

WHY MARKETERS KNOW MORE THAN THEY REALISE

Say you want to search for something online – maybe some New Balance trainers, which, if you’re our CTO, is highly likely. You don’t know all the names of the different styles and aren’t overly fussy about where they come from, but you want size tens, in blue. You’d probably start with Google and your text might say something like, New Balance blue size 10 […]Read More