THE STATE OF TELEMARKETING

Telemarketing, inside sales, business development… Whatever you may call it, outbound calling to generate sales appointments is difficult, time-consuming and often highly inefficient […]Read More

GUESS WHO

What does a great prospect look like? Accurately identifying prospects that will go on to become good customers is one of the toughest challenges facing B2B marketers […]Read More

GOOGLE, GOVERNMENT AND GROWTHINTEL

As well as releasing our usual and regular mainstream hits, such as keeping our customers happy by sourcing their best prospects, we’ve also collaborated on several releases by some major artists. Album title: Measuring the UK’s Digital Economy With Big Data Artist: Google, feat. NIESR Single: Switching from SIC codes to GrowthIntel data locates an […]Read More

MARTECH MAKES POP THE FUTURE

I went to a conference last week where accountancy software guys from Xero and Sage were talking about how most accountancy practices are doomed because software is eating their work. It was argued that most are simply in denial, hoping they’ll sell their companies for 3x revenue and then retire before the shit hits the […]Read More

THE POSITIVES OF RECORDING YOUR NEGATIVES

Don’t fancy reading all this text? Get the video version. What does this mean? For a quick explanation of what recording your negatives means, you need only consult your email marketing system. Pretty much all of them record open rates, clickthroughs and engagements, and necessarily that means capturing those moments when people don’t open, click […]Read More

NOBODY KNOWS HOW TO MAKE A PENCIL

We’ve just published a long-form piece over on Medium (they tell me it’s a six-minute read) that explains, in the most interesting terms possible, our mission statement as a company. See what you think.Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More