THE STATE OF TELEMARKETING 2017


A GROWTHINTEL WEBINAR




Four telemarketing experts discuss the state of telemarketing in 2017 and share their tips for a successful telemarketing strategy.



Telemarketing, inside sales, business development… Whatever you may call it, outbound calling to generate sales appointments is difficult, time-consuming and often highly inefficient.

But, despite the prevalence of inbound marketing techniques, it’s still a critical part of the go-to-market strategy for a large percentage of businesses. As one GrowthIntel client puts it: “More emphasis is being placed on inbound, but it’s a long game and the business wants quick results – which will always require telemarketing.”

In this webinar, four telemarketing experts from very different backgrounds discuss the state of telemarketing in 2017 and share their tips for a successful telemarketing strategy.

Topics include:
• The telemarketing tech stack
• Data sources and segmentation
• Agent KPIs, remuneration and retention


Tom Gatten

Tom Gatten

The Data Expert
As CEO of GrowthIntel, Tom speaks with telemarketing leaders on a daily basis, helping them improve efficiency and increase revenue through the power of machine learning.
Henry Braithwaite

Henry Braithwaite

The Agency Leader
As MD of MarketMakers, the UK’s largest B2B telemarketing agency, Henry has successfully driven the growth of his own business, as well as those of his clients.

Chris Naylor

Chris Naylor

The Campaign Manager
As Head of Campaign Management for professional solutions firm Citation, Chris works with a large in-house telemarketing team to turn prospect data into happy clients.
Tommy Powell

Tommy Powell

The Marketing Head
As GrowthIntel’s VP Marketing, Tommy makes sure our pipeline is full of great contacts. His SDR team are the heart of the operation, converting hot and cold leads into eager sales prospects.