THE STATE OF TELEMARKETING: 2017 EDITION
A GROWTH INTELLIGENCE WEBINAR
Four telemarketing experts discuss the state of telemarketing in 2017 and share their tips for a successful telemarketing strategy.
Telemarketing, inside sales, business development… Whatever you may call it, outbound calling to generate sales appointments is difficult, time-consuming and often highly inefficient.
But, despite the prevalence of inbound marketing techniques, it’s still a critical part of the go-to-market strategy for a large percentage of businesses. As one Growth Intelligence client puts it: “More emphasis is being placed on inbound, but it’s a long game and the business wants quick results – which will always require telemarketing.”
In this webinar, four telemarketing experts from very different backgrounds discuss the state of telemarketing in 2017 and share their tips for a successful telemarketing strategy.
• The telemarketing tech stack
• Data sources and segmentation
• Agent KPIs, remuneration and retention