YOUR 20TH CENTURY DATA HANGOVER
AND THE CURE
At the moment your leads aren’t converting often enough, because:
• They’re based on the outdated SIC classification system
• You employ lead scoring, which can be too subjective
• You risk treating all sweet-spot targets the same
• And you’re forced to waste time targeting prospects who aren’t ready to buy
If any of this sounds familiar, we think you’ll feel better having read our report.